The goal of this project is to challenge us as graphic designers, by using typography as the visual language in terms of delivering the information in a way that expresses an intended message to the audiences. Students were asked to design a typographic book using one of the stories from Grimm’s Fairy Tales. The visual language should be conveyed as a contemporary theme and embody a philosophical basis of the metaphor from the story with the concept of integrating ‘water and food’ closely in order to provide the audience with its intended message.
I chose to use one of the philosophical observations from ‘the Goose Girl’, which is “sometimes our greatest enemy is our own weakness; it is difficult to keep being honest and generous especially because people can use it against you” as a metaphor that lies in the unconscious mentality of wasting food through subliminal consumerism. The goal is to point out the commercials and advertisements in our daily life contain subliminal messages, which can deliver certain messages that people are unaware of and they can become submissive to their unconscious state of mind.